It's Not You. It's the Fitness Industry

Does this sound familiar?

• Feeling guilty about sneaking “forbidden” foods.
• Exercising as a way to “make up for” (or punish yourself for) all those calories you ate. 
• Binge eating because “I’ve already messed up so much today, why bother?"

This is what happens when food becomes something other than food. It becomes “friend” or “foe.”

Your food isn't friend or foe.

Too often, food becomes the villain in a bad B-movie.

• It tempts you.
• It controls you.
• It laughs at you.

So you overdo it in your workout, hoping to save yourself from the evil food villain.

You go for an extra run, walk, ski, or bike ride.

You starve yourself for just one day.

You go to bed miserable, thinking, “I really messed up on my diet today. I’ll try again tomorrow.”

There will always be a reason to avoid change.

The problem is, there’s always something.

It sounds like this in your head:

• “I can’t eat well tomorrow because of that big lunch event at the office. I’ll skip breakfast or dinner to make up for all the food I know I’ll eat and get back on it again the day after.
• “Oh no! The day after is Friday. We're going to dinner with the Smiths. I’ll get back to it Saturday.
• “Oh, wait. Saturday, who am I kidding?
• And there’s a potluck on Sunday. I promised to bring dessert. Everyone is expecting me to bring the cupcakes they all love. And I can’t not eat my own cupcake! I’ll just get back on it Monday.”

See? There’s always something.

Here's where the fitness industry fails you.

The way you beat yourself up over your perceived failures (otherwise known as life getting in the way) is encouraged in the fitness world.

• “Just do some extra cardio,” they say.
• “Exercise enough, and you can eat anything you want and never gain weight,” they say.
• “If you just had some more discipline, you’d be fine,” they say.

And “they” are wrong!

Here's what you can do.

How can you achieve your goal of shedding some pounds and getting fit without all the guilt, excuses, and starvation that result in poor self-esteem?

Now this isn’t a quick fix, but it is the answer:

Change your mindset.

Start by realizing that no food is “good” or “bad.”

Food is just food. Period.

Its purpose is to nourish you…body, mind, and soul. Don’t let it nourish just your body and steal your soul.

Everything is a choice.

The key is to recognize that you have choices.

Every day.

Choices about which foods to eat, how much, and which foods to avoid.

If you approach food with the desire to nourish yourself the best you can – body, mind, and soul – the choice becomes clear.

You know which foods nourish your body. They are single-ingredient foods, like raspberries, carrots, kale, beans, and almonds.

You get to choose.

Eat mostly plants, and you will nourish your body.

You’ll nourish your mind and soul because you can feel great knowing you care for yourself.

Once in a while, you might choose a food that may not be healthy for your body. Indulging occasionally keeps you from feeling deprived.

Enjoy those moments!

Don’t feel guilty about them.

Here's what's really going on.

Let’s face it: Losing weight and getting fit are hardly about the physical stuff. It’s not really about how often you lift weights or how much tofu you eat.

It’s about what’s going on in your head..what you think and believe about what you’re eating and the exercise you’re doing.

Love yourself to great health. 

Think, “I love giving my body nourishing food because it makes me feel great,” over and over, and eventually, it will become a belief.

Then that belief leads to an action, where you make a choice that is good for you.

I know this isn’t easy, and maybe you need some help figuring out how to make this mindset a reality in your daily life.

You can get started for free today with the 7-Day WINNERS Transformation. WINNERS are Women Invested in Now with No Excuses Reveling in Success. 

Enough with the guilt and punishment.

You're worth much more than that. 

You should be one of the WINNERS.